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FIRST ANNUAL
MELE SONGWRITERS WORKSHOP

July 10-12, 2009

Contact us at 808-694-9266

Schedule

FRIDAY - JULY 10

9:15 a.m.
CHECK IN - Honolulu Community College
Norman Loui Conference Center, Building 2, Room 210

10:15 a.m. - 10:45 a.m.
KEYNOTE - WHAT YOU CREATE MATTERS
WITH JON DE MELLO
Jon De Mello, founder and CEO of Mountain Apple Records, has led his company from Honolulu to the world, distributing locally-created songs in 88 countries-including Brother Iz's global hit, "Somewhere Over The Rainbow," on the first platinum CD from Hawai'i.

11:00 a.m. - 12:15 p.m.
BREAKTHROUGH!
WITH KRISTAL OLIVER, ANDY DODD, ADAM WATTS, CRAIG WISEMAN, DENNIS MATKOSKY, AND DAN KEEN
These multi-million-selling songwriters get together with Dan Keen, VP of ASCAP Nashville, to tell you how they got their first break, and how they went on to build their careers-in pop, rock, urban, country and film/TV.

12:15 p.m. - LUNCH
HCC Cafeteria

1:00 p.m. - 2:15 p.m.
MAKE YOUR WORDS COUNT! THE CRAFT OF LYRIC WRITING
WITH CRAIG WISEMAN
Just as a potter shapes the clay, a successful songwriter "shapes" words. Craig Wiseman, three-time ASCAP Songwriter of the Year, shares his award-winning expertise to help you craft your lyrics so that your beautiful vision can be experienced by many.

2:30 p.m. - 3:45 p.m.
MAKE IT SING! THE CRAFT OF MELODY WRITING
WITH DENNIS MATKOSKY
Why do people respond so enthusiastically to some music and melodies but seem unmoved by others? Successful songwriters know the answer to that question. "Maniac" hitmeister Dennis Matkosky will reveal the secrets that can turn your tunes into hits.

4:00 p.m. - 5:15 p.m.
GETTING PAID FOR WRITING STUFF - WHERE THE MONEY COMES FROM (AND WHERE IT GOES)!
WITH DAN KEEN, LEAH BERNSTEIN AND ERIC LAGRIMAS
People are experiencing music in more ways than ever before. How does that lead to income for a songwriter, artist, and/or publisher? These experts break down the money mystery so you will understand it and know how to navigate and negotiate in today's music business. Dan Keen has years of experience with ASCAP. Leah Bernstein is President of The Mountain Apple Company. Eric Lagrimas is a Hawai'i-based touring musician with hard-earned real-world skills in marketing and management.

6:00 p.m. - 6:45 p.m.
SOCIAL TIME AT ALOHA TOWER/WATERFRONT STAGE
Mix and mingle, and enjoy the sound of local music by the water. Performance by Mihana Souza and friends.

6:45 p.m. - 9:00 p.m.
HARBOR LIGHTS-THE SONGWRITERS SING!
Aloha Tower Waterfront Stage
On the waterfront stage, in concert-great songs sung by great writers: Disney duo Adam Watts and Andy Dodd, urban hitmaker Kristal Oliver, country award-winner Craig Wiseman, versatile million-seller Dennis Matkosky, joined by leading Hawai'i singer-songwriters.

Workshop participants will receive a concert ticket as part of their conference fee. Additional tickets will be available at the conference registration table on Friday morning for $20 each. And tickets will be available for sale at 6 p.m. at the Waterfront at Aloha Tower on Friday evening.

SATURDAY - JULY 11

9:00 a.m. - 9:50 a.m.
YOUR RIGHTS-AND PROTECTING THEM FROM WRONGS
WITH DAN KEEN
As a creator of music, you have rights under the law. It is essential to understand your rights-what they are, how to establish them, how to protect them, how to monitor them. Know how the music business operates-who is entitled to what, so that you can always be on top of things. Dan Keen knows-at ASCAP, this is what he looks after every day, taking care of business for the creators of music.

10:00 a.m. - 12:00 p.m.
DISNEY MAGIC - WRITING FOR FILM & TV
WITH ADAM WATTS AND ANDY DODD
With songs on "Hannah Montana", "High School Musical" and "Camp Rock", Adam Watts and Andy Dodd are at the hot center of Disney music. They will share their methods for making the magic with one of the biggest brand names in the world.

12:00 p.m. - LUNCH
Provided at HCC Cafeteria

1:00 p.m. - 2:15 p.m.
FEELIN IT-WRITING IT REAL!
WITH KRISTAL OLIVER
The rhythm, the beats, the flow-that's rock, pop, and R&B. Who better to share insight than someone who works with some of the hottest artists of today? Kristal "Tytewriter" Oliver is that songwriter, producer and vocalist. Her session will empower you to create great records.

2:30 p.m. - 3:30 p.m.
STORIES BEHIND THE HITS - INSIDE SCOOP ON SONGS AND SUPERSTARS
WITH KRISTAL OLIVER, ANDY DODD, ADAM WATTS, CRAIG WISEMAN, DENNIS MATKOSKY
What is it like to be close-up with the biggest names in the business-to be part of the creative process with top artists and producers, making the music and living the life? It can be more real than reality TV. Our songwriters have been there, done that- and the stories just keep coming . . .

3:45 p.m. - 5:15 p.m.
AT HOME IN THE ISLANDS - CREATIVE VISIONS OF THE HAWAIIAN RENAISSANCE
WITH MANU BOYD AND FRIENDS
In Hawai'i, where tradition is the wellspring of creativity, and music flows through time, Hawaiian-language songwriting keeps renewing itself. Join Manu Boyd of Ho'okena, Brother Noland, and Puakea Nogelmeier, who writes for Keali'i Reichel, to talk about the special joys and challenges of creative authenticity in our day.

5:30 p.m. - 7:00 p.m. - DINNER BREAK
On your own.

7:00 p.m. - 8:30 p.m.
CONTEMPORARY SONGS OF THE ISLANDS - PARTICIPANTS SHOWCASE
Registered workshop participants can submit a song, which may be chosen to be performed at an evening showcase. For showcase rules, see workshop details.
Showcase Requirements:

Submission options:

SUNDAY JULY 12

8:30 a.m. - 9:45 a.m.
PARTICIPANTS' CO-WRITING SESSION (Optional)
Collaboration can be a way to expand and enrich your songwriting experience. This is a great chance for each of you to find a creative partner-and for all of you to be in on the start of building a thriving songwriting community here in Hawai'i.

10:00 a.m. - 12:00 p.m.
INDIVIDUAL SONG CRITIQUES
In small groups, participants can benefit immensely from interaction with an accomplished professional, learning hands-on how to develop a song idea, how to fine-tune melody and lyrics-teaching craft by example.

12:00 p.m. - 12:45 p.m. - LUNCH
On your own.

1:00 p.m. - 2:15 p.m.
DO I NEED A PUBLISHER AND RECORD LABEL? THE MUSIC BUSINESS IN THE 21ST CENTURY
WITH DENNIS MATKOSKY, ANDY DODD, ADAM WATTS, KRISTAL OLIVER, CRAIG WISEMAN
The music industry keeps changing at high speed, evolving nonstop, with all kinds of moving targets. What is your way in? How can you position yourself to take your songs to the next level? Here is your guide to new business models-the combined wisdom of songwriters who live and thrive in the real world of the industry.

2:30 p.m. - 3:00 p.m.
SUMMING UP- FUTURE HORIZONS FOR SONGWRITING
[SPEAKER TO BE ANNOUNCED]

- 3:00 p.m.
Adjourn - Aloha!